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Shaklee provides consumers with natural nutrition and personal care products, environmentally friendly household products, and state-of-the-art air and water treatment systems.

Challenge

With a large product portfolio, extensive research and development, and growing distributor sales force, Shaklee generates a massive amount of data. Each year, for example, more than 80,000 quality assurance tests are performed on Shaklee nutritional products and their ingredients. The combination of research and clinical studies, new marketing and promotional information, sales and customer data has created a data scalability and access problem. Shaklee sought to find a good way to capture all of the information and make it available to business partners, with varying degrees of technical abilities around the world.

Solution

Shaklee's business model is based upon building full product lines. For Shaklee and its members to be successful, everyone needs to be able to access relevant data including marketing and research information.

Having used PivotLink at another organization, Harris understood the speed and economics offered by the solution's on-demand model. To prove its viability and functionality to the rest of the Shaklee management team, Harris went to each functional business leader and obtained a question from each that they had been unable to get answers to from the previous data warehouse solution. Harris presented four questions to PivotLink with a quarter's worth of data. Within two weeks, PivotLink had a solution that provided all the answers. Based upon the speed and specific queries that PivotLink produced in response, Shaklee knew it was the solution they were looking for.

Results

  1. Sales & Marketing - PivotLink Allows Shaklee to do a better job of evaluating the efficiency of promotional campaigns. Based upon the reports compiled within PivotLink, users can modify marketing and promotional campaigns, and focus on tying products to real-time data and trends.
  2. Finance - PivotLink has extended the ability of our financial forecasting group to dig into the data and improve management decisions.
  3. IT - PivotLink was a boon to the IT organization, allowing the staff to quickly and inexpensively provide a technical infrastructure, while ensuring sensible ongoing support costs.
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